Organic Social
role: art director, animator, 3D designer
NBA 2K Mobile has a social media following of well over half a million across both Twitter and Instagram. We use these channels to inform our players about limited events, card releases and as an opportunity to reflect on what's happening in the current NBA season via humorous videos and various tie-ins.
Videos are created using a combination of After Effects and Blender. Gameplay capture is sometimes required as are high-quality card assets, both which are obtained via proprietary tools.
Gameplay Capture
role: capture artist, editor
NBA 2K Mobile delivers a bite-sized version of its console counterpart, requiring frequent high-quality gameplay capture for marketing across social, paid media, and broadcast. Camera tools are very limited, with moves like dollies and zooms handled totally manually via controller. This also requires strong gameplay fundamentals and an understanding of engine limitations.
User Acquisition Ads
role: capture artist, editor, animator
User acquisition ads of various lengths and types are a mainstay of the content we produce in-house at Cat Daddy Games. These are designed at attracting new or lapsed players and will often highlight new gameplay modes or content added in a recent title update. The ad featured here highlights Rewind; a recently added mode that lets players replay key moments of the NBA season as it develops.