Organic Social
role: art director, animator, 3D designer, gameplay capture
NBA 2K Mobile has a social media following of well over half a million across both Twitter and Instagram. We use these channels to inform our players about limited events, card releases and as an opportunity to reflect on what's happening in the current NBA season via humorous videos and various tie-ins.
Videos are created using a combination of After Effects and Blender. Gameplay capture is sometimes required as are high-quality card assets, both which are obtained via proprietary tools.