Organic Social
role: art director, animator, 3D designer, gameplay capture
With over 350,000 followers across both Twitter and Instagram, WWE Supercard demands a social presence that is informative, fast-paced, and most importantly, irreverent. Each post centers around highlighting new card themes or releases.
These quirky posts often involve studying various aspects of wrestling lore such as vintage arenas and personas which are oftentimes painstakingly (and lovingly) recreated. Various game assets, gameplay capture, and some combo of Blender and After effects were utilized in the making of these.
Live-Action Cross Promo
role: editor, animator
Occasionally, we'll get the chance to work directly with the WWE to produce and edit ads and cross promotional material for our game. These are often short in-character skits with talent that are heavily featured in a new update such as the infamous Danhausen here.
User Acquisition Ads
role: art director, animator, gameplay capture
These paid ads were created using archival wrestling footage, gameplay capture and light motion graphics. These are ideated and created quickly in order to capture the zeitgeist of the wrestling world, or to capitalize on a premium live event such as WrestleMania.
Longform Social Content/Community Engagement
role: concept creation, art director, director of photography, editor
This longer than usual social video was part of a mini-campaign for the release of our in-game Tarot Card theme. We printed physical versions of the cards and used them to create accurate tarot readings steeped in WWE lore. This yielded three unique videos that were distributed via Discord and social media to our community. Also hidden within the videos were code snippets that when pieced together, would present an in-game redemption code.